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Nokia’s Ovi Store reaches 5 million downloads per day

April 12th, 2011 | by admin |

Nokia announced in its blog that Ovi Store has grown by nearly eight times over the last year and now reaches up to 5 million downloads per day. The Nokia N8, Nokia C6-01, Nokia C7 and Nokia E7 account for about 15 percent of the daily downloads.
Currently Nokia’s Ovi Store contains 40,000 apps with about 1,000 added per week. There are 158 developers from 41 countries who are now surpassing the million download milestone each for their apps.

Previously, Ovi Store was available only for the new Symbian devices, but the refreshed Ovi Store experience has resulted in more than 35 percent growth in downloads for Series 40 devices in the last two months, making up about a quarter of the total downloads.

Nokia’s new monetization opportunities for developers are tailored for local markets and include integrated operator billing with 112 operators in 36 markets, more than 25 times more operator billing integrations than Nokia’s nearest competitor. Ovi Store has seen integrated operator billing increase consumer transactions by up to four times and this, coupled with Nokia’s beta programs for in-app billing and in-app advertising, means more revenue opportunities for developers on Symbian.

According to Nokia large and small, developers and publishers, are using Ovi Store’s global reach and rapid growth to cultivate new communities. These communities are driven by deeper user connections within their apps, further driving downloads and potential monetization opportunities for developers.


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