The first point you mention is the big screen. This is a direct statement trying to compare it to Lauren in the Microsoft ads. Yes you can buy a LCD screen for cheap, I understand that the apple is overpriced. But if you are going to bash Apple for an ad that is talking about hardware, look at all of Microsoft’s ads. I don’t think Apple was trying to say that it has better hardware, i believe it was trying to show yes they may have computers with this but we have OS X, which is less hassle than Vista.

Next you point out that she doesn’t want a slow computer. Yes this is memory, not OS. Again countering a point made in the Microsoft ad.

I agree that this ad does point out hardware, but in the third statement it ties it in to OS. Which in my book is better then the laptop hunters ads where there is nothing about Windows and how it is better then OS X. In previous Mac ads they only talk about operating systems and comparing Windows vs OS X. This is the first ad i have seen where Apple talks about hardware. So you call it a failure to bash PCs, however i say Microsoft’s ads were an even worst failure.